Two Books by Andy Bramble
Not a review, just my experience reading Klein and Epstein side-by-side.
At first glance The Moral Case for Fossil Fuels and This Changes Everything are Tweedledum to the other's Tweedledee. I mean, look at the covers. It may never have occurred to me to read these two together were it not for the matching color scheme.
And no doubt, they seem like twins but are quite contrariwise to each other in many ways. Wish I could have read them unbiased, but as usual, there's the...
Stuff I brought with me
I stumbled across The Moral Case after a now long-forgotten Google search. It wasn't Mr. Epstein's book I found though. It was an 11 page pdf with the same title.
What it is, it's a sales pitch. Not for a moral case, that's just the instrument. It's a pitch for Alex Epstein and his services as a pr guy. It starts with The Problem and ends with contact me directly to discuss how you or your company can win hearts and minds.
And it's great stuff. If you're into reading things like how to reframe every issue to take the moral high ground (pg 8) and the six principles of values-based communication that we apply—and teach. My hands down favorite principle? The last one, normalize your hazards. (pg9)
So when I saw Moral Case the book in the library, I had the pdf's let me show what I can do for you pitch already in my head.
With Naomi Klein, I had a much different bias...(read more of this blog post)
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